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Skip to main content Skip to sidebar Skip to blog search about:pixels Words and pictures from the Mozilla creative team Mozilla Mozilla is getting a new brand look. Mar 4 2016 Tim Murray 2 responses “It’s about time!” “Didn’t you already do that?” “It’s not broken, so why fix it?” When Mozillians hear that we’re updating the Mozilla brand identity, they respond with enthusiasm, impatience and confusion in equal measure. A brand identity – logo, tone, tagline, typeface – isn’t something to be trifled with, especially with a brand as well respected as Mozilla. Here’s what’s happening. Back in late 2014, the creative team began working on a new look for Mozilla, a so-called living logo. The graphic heartbeat of this logo came from real-time data about our engagement with the world. Having a brand identity that reflected the daily number of Bugzilla requests, Mozilla contributors, and Firefox users, for instance, was a brilliant idea. Except that, in the end, it couldn’t be made to work. Chalk that experience up to good learning. Fast forward to today. As you heard Chris say onstage in Orlando, our mission and vision are now clearer and stronger than before. We’ve built a new brand position for Mozilla: being a true personal advocate for online life. We promise to advocate for people both within their online experience and on their behalf for the health of the Internet. From that solid foundation, we’re ready to explore how our brand will look and sound in the world, reinforcing what we believe and what we can deliver. A 2016 goal for Mozilla is to Grow Our Influence in the world, and a new identity will make it easier. Why are we doing this now? Brands need to evolve to stay relevant. Introducing a refreshed identity will be a milestone for Mozilla, will provide a new badge of belonging to our movement, and will help tell the world what we stand for. When more people grok our mission, they will want to walk shoulder to shoulder with us and contribute more. Yes! The need for a new Mozilla identity is also long overdue (see posts below). The word “Mozilla” and a handful of muted colors are no match for modern communication. Lacking an icon to represent our brand in social media, for instance, we have shown up as a heart, a whimsical unicorn, and even a famous candy. (Mozilla melts in your mouth, not in your hands?) Our whole organization, especially our Mozilla global communities, is eager for direction and a bigger toolkit of creative assets. Like everything at Mozilla, this will be open source, including: An invitation to contribute. If you have an idea for what the Mozilla brand identity should look like, please write to me, send me a sketch or shoot a video. We’ll formalize design challenges through our Community Design github repo as well. A Brand Advisory Group. Made up of a cross-section of Mozillians, this group will bring different viewpoints and expertise to the table as we review our work in progress. Access to working documents. Those who are interested and disclosed will be invited to view strategy, positioning, and briefing docs not available publicly. An opportunity to geek out on branding stuff on the Engagement# Projects/ 2016_Brand_Identity_Initiative on the Mozilla wiki. What’s next? We’re now selecting an agency partner for this work. Following a few rounds of creative review (highlights posted here), we hope to have a new Mozilla identity defined and ready to share later this year. Oh, and we’re also starting to think about the Firefox identity. But that will have to wait for our next post. Meanwhile, the comments box awaits your cursor. Categories: Uncategorized Say Hello! Apr 3 2015 Rainer Cvillink No responses yet Firefox has a new feature called Firefox Hello , an easy video conversation tool that’s built into the browser. This feature is a bit different than other typical browser features. People have built companies around similar technology and we think the underlying technology that powers Hello has the same potential. It’s called WebRTC (Web Real Time Communication) and has become a standard in all modern browsers today. The easiest way to connect for free over video. The really interesting part of the Firefox Hello product launch was that we gradually rolled it out to various locales over a period of about two months. For all those different stages, we created various marketing materials, including four videos. The main product video was also localized into several languages for key markets, making each one a unique, standalone product. A BIG shout out to our l10n team for the localizing and for generally being awesome. Categories: Branding , Firefox , l10n , Mozilla Your design, printed on our next T-shirt! Mar 25 2015 Matej Novak No responses yet ( crossposted from the Mozilla Add-ons Blog) Mozillians love their t-shirts. And Firefox users love their add-ons. Add-ons let you completely customize your browser, from the way it looks to the way it behaves. To celebrate the community of add-on developers from all over the world who make this possible, we’re creating limited-edition t-shirts to send as thank-you gifts. To make this celebration more participatory, we are taking submissions for the design. If you’d like the chance to have your artwork featured on this special shirt, please submit a design! THEMES Your design should be an artistic representation of the following themes, so be creative! (Your artwork should not be a reinterpretation or alteration of a Mozilla or Firefox logo, although an original representation of a fox or red panda would be ok.) Branding will be added to the back or arm of the t-shirt by our Creative staff. Personalization — a browsing experience unique to you Openness — anyone can make an add-on and there are thousands to choose from Productivity — be more productive by customizing your browser to help you work better Here are some resources to help: Mozilla ID Project—Palette Explorations Mozilla brand assets REQUIREMENTS Artwork must be submitted in EPS (vector art) format – if file size is over 10MB, please upload to Dropbox and send a link Email your submission, along with your name or alias, to amo-tshirt-contest@mozilla.com If you have a particular t-shirt color in mind, please include it in your email as well. We can’t guarantee it will be printed on a shirt of that color, but it will help to know what the artist intended. Limit 3 designs per entrant. DESIGN SELECTION A panel of judges will select three designs, and community voting will decide the final design. The judges will consider: How well the design represents the contest themes Visual appeal Uniqueness Whether the design would look good on a t-shirt The judges are: Sean Martell – Art Director, Mozilla Amy Tsay – Community Manager, Mozilla Pamela Rosensteel – AMO Theme designer & contributor Aris – AMO complete theme designer & contributor IMPORTANT DATES Deadline: submit your design by Thursday, April 30, 2015 at 11:59PM Pacific Standard Time Finalists announcement: the three finalists will be announced on or about May 18, 2015 Community vote: community voting will close on or about June 2, 2015 T-shirt printing: t-shirts bearing the winning design will be printed on or about June 23, 2015 FINE PRINT Employees of Mozilla are not eligible to participate. All designs submitted must be your own work. Do not include artwork or logos belonging to others. Your designs remain your exclusive property. By submitting a design, you grant Mozilla, and its designees, the right to edit, publish, copy, display, and distribute your design, alone and in combination with other material, without compensation. This includes, but is not limited to, displaying your design on a website for public voting, and reproduction on t-shirts for distribution. Your designs may not: (i) contain vulgar, offensive, obscene, lewd, or indecent language, behavior or imagery; (ii) defame, libel or otherwise violate the rights of any third party; (iii) violate ...